Project 01: Make it HYPE
Project 01: Make it HYPE
01 — Problem
Seven Lions' social feed lacked cohesion and didn’t fully reflect their headliner status in the EDM scene. The content needed a more unified, high-impact aesthetic to match the energy of their night festival performances.
01 — Problem
Seven Lions' social feed lacked cohesion and didn’t fully reflect their headliner status in the EDM scene. The content needed a more unified, high-impact aesthetic to match the energy of their night festival performances.
02 — Task
Make their social presence bigger, brighter, and bolder while creating a more cohesive and dynamic brand identity.
02 — Task
Make their social presence bigger, brighter, and bolder while creating a more cohesive and dynamic brand identity.
03 — Solution
We refined their brand voice to be more powerful and hype-driven, elevating their visuals with bold colors and high-energy edits. Unique camera angles from behind the DJ stand and a more structured content style brought a cohesive, festival-ready feel to their feed.
03 — Solution
We refined their brand voice to be more powerful and hype-driven, elevating their visuals with bold colors and high-energy edits. Unique camera angles from behind the DJ stand and a more structured content style brought a cohesive, festival-ready feel to their feed.
note: press the replay button on the bottom left to watch again!
note: press the replay button on the bottom left to watch again!
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Project 02: Memory Unlocked!
Project 02: Memory Unlocked!
01 — Problem
Seven Lions received frequent fan feedback that their older music was being overlooked. Longtime listeners felt disconnected as the focus shifted toward newer releases.
01 — Problem
Seven Lions received frequent fan feedback that their older music was being overlooked. Longtime listeners felt disconnected as the focus shifted toward newer releases.
02 — Task
Re-engage fans by celebrating their older music and creating a nostalgic connection through social content.
02 — Task
Re-engage fans by celebrating their older music and creating a nostalgic connection through social content.
03 — Solution
We launched a TikTok campaign that highlighted iconic lyrics from past songs, pairing them with visually engaging footage. This campaign resulted in 500k+ views and many happy comments from fans!
03 — Solution
We launched a TikTok campaign that highlighted iconic lyrics from past songs, pairing them with visually engaging footage. This campaign resulted in 500k+ views and many happy comments from fans!
