Project 01: A Day in the Sun
Project 01: A Day in the Sun
01 — Problem
Louis the Child is launching a new daytime show era, but their existing brand identity is closely tied to nighttime festival performances.
01 — Problem
Louis the Child is launching a new daytime show era, but their existing brand identity is closely tied to nighttime festival performances.
02 — Task
Create a social media campaign introducing and promoting Louis the Child's new daytime show era.
02 — Task
Create a social media campaign introducing and promoting Louis the Child's new daytime show era.
03 — Solution
Utilize a bold, sunlit color palette with vibrant oranges, greens, and blues to evoke the warmth and fun energy of summer. Use playful and dynamic video effects, such as a 360 camera lens and drop-in animations. This visual shift was incorporated in a rollout that consisted of teaser videos, graphics, set design, etc.
03 — Solution
Utilize a bold, sunlit color palette with vibrant oranges, greens, and blues to evoke the warmth and fun energy of summer. Use playful and dynamic video effects, such as a 360 camera lens and drop-in animations. This visual shift was incorporated in a rollout that consisted of teaser videos, graphics, set design, etc.
note: press the replay button on the bottom left to watch again!
note: press the replay button on the bottom left to watch again!
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Project 02: Personability
Project 02: Personability
01 — Problem
Louis the Child wanted a stronger connection with fans on social media. They felt that their presence lacked a personal and authentic touch.
01 — Problem
Louis the Child wanted a stronger connection with fans on social media. They felt that their presence lacked a personal and authentic touch.
02 — Task
Develop social media content that humanizes Louis the Child’s brand.
02 — Task
Develop social media content that humanizes Louis the Child’s brand.
03 — Solution
Offer behind-the-scenes footage that reveals the raw, unfiltered process of making music to promote transparency. Capture spontaneous, lighthearted moments throughout the day to showcase their personality and humor.
03 — Solution
Offer behind-the-scenes footage that reveals the raw, unfiltered process of making music to promote transparency. Capture spontaneous, lighthearted moments throughout the day to showcase their personality and humor.
note: press the replay button on the bottom left to watch again!
note: press the replay button on the bottom left to watch again!
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Project 03: Alter Ego
Project 03: Alter Ego
01 — Problem
Louis the Child wanted a deeper, more engaging way to connect with fans before the Alter Ego Festival beyond a standard ticket giveaway.
01 — Problem
Louis the Child wanted a deeper, more engaging way to connect with fans before the Alter Ego Festival beyond a standard ticket giveaway.
02 — Task
Design an interactive campaign that fosters fan participation while making the ticket giveaway more exciting and immersive.
02 — Task
Design an interactive campaign that fosters fan participation while making the ticket giveaway more exciting and immersive.
03 — Solution
We launched a DJ competition where fans submitted their mixes for a chance to open for Louis the Child at Alter Ego. To engage non-DJs, we hid tickets and merch around the city, posting location clues on social media, turning the giveaway into an interactive scavenger hunt.
03 — Solution
We launched a DJ competition where fans submitted their mixes for a chance to open for Louis the Child at Alter Ego. To engage non-DJs, we hid tickets and merch around the city, posting location clues on social media, turning the giveaway into an interactive scavenger hunt.